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| Festive Boston Globe |
The Hive at
the Boston Globe was buzzing last Wednesday night. Who could resist that
pun? Not me. Seriously though, #MIN45 was one of the busiest Mass
Innovation Nights I've been to. The place was packed and there was
tremendous energy.
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| Best Hat! |
The bee theme was everywhere, with jars of honey and a
guy from The Hive in a beekeeper outfit welcoming us at the check-in
desk. I immediately awarded him Best Hat of #MIN45, figuring nobody
could top that.
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| The Crowd |
|
|
So many products to see, so many people to meet! The
food and demo tables were already busy non-stop by about 6:15.
Conversation and networking was so fast and furious that getting people
upstairs to hear the presentations on the dot of 7:00PM was challenging.
The four chosen presenters were
Mariwear,
ProfitBricks,
Landing Page Builder, and
SnapHop. All were excellent choices.
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| Mariwear |
The women from
Mariwear
have a brilliant product: a top comfortable enough to lounge and sleep
in but with enough shape and support so you still look dressed. A team
of models changed into their Mariwear tops for the presentation. Going bra-less never looked so good!
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| ProfitBricks |
The one photo opp I missed was the bra-less Mariwear
models with the guys from ProfitBricks in T-shirts personifying
Performance, Flexibility, and Price all lined up in the bra-free zone at
the front of the presentation room. Oh well.
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| Showing Off Carbonite Labs' T-Shirt |
What with the bee-keeper suit, the Mariwear models,
the ProfitBricks t-shirts, and the Carbonite t-shirts, I had a hard time
choosing Best Costume. Since I already declared the beekeeper Best Hat,
I think I have to give Best Costume to Mariwear.
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| The Crowd with Smartphones Ready to Tweet |
Landing Page Builder presented a genuinely intuitive approach to custom landing pages for small businesses. You don't have to be a designer or hire a designer to create a landing page with embedded forms and videos and other design elements. And it's completely web-based.
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| Landing Page Builder |
I enjoyed tasting a peanut butter cup from
Unreal Candy -- great taste without all the junk that goes into most treats.
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| Unreal! |
One of the coolest things I saw was
Tote-a-Tree, a reusable and easy to carry Christmas tree disposal and carry bag, very relevant at this time of year. Nifty to be able to move that big tree into and out of your house without dislodging needles and getting pine sap all over.
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| tote a tree |
The folks from
Carbonite added to the fun with a photo booth. This brought out people's playful side, with folks posing in all sorts of amusing combinations.
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| Carbonite |
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| Demo |
One of the secrets to networking: knowing how to talk about football.
Water Cooler Football offers workshops on networking and on how to use gridiron language to connect in the current competitive economy. They were also handing out a useful card diagramming how to work a room at a networking event.
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| Watercooler Football |
One of the best things about Mass Innovation Nights is that you are almost guaranteed to encounter something you've never thought of. The DogsAtWork Canine Underwater Treadmill from
Trailblazers Aquatic was one of those for me. Genius idea for dog rehab.
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| Talking About DogsAtWork Canine Underwater Treadmill |
Jewelry is another category that shows up regularly at Mass Innovation Nights and #MIN45 was no exception with cute charms from
Samantha Faye.
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| Pendants |
Go Pro Workouts showcased revolutionary workout programs at their demo table.
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| GoPro |
In the analytics realm, we had
42 Stats from Servalytics serving up a SaaS solution to integrate employee feedback with enterprise data.
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| 42Stats |
The biggest hit of the presentations was definitely
RecruitingHop from our SnapHop friends. The consensus of the crowd was that it's downright shocking in this day and age that you can't easily apply for a job from a mobile device. Think about it. Shouldn't you be able to apply for a job at Apple with your iPhone? RecruitingHop fixes that. Adam applied for a job from his phone live during the presentation. The crowd was impressed.
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| Recruiting Hop |
After the presentations, the demo tables were crowded once again. Everywhere you looked, small groups of people engaged in intense conversation. The energy was still so strong that some people were actually running from demo to demo.
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| Still Buzzing After the Presentations |
The Experts Corner was indeed full of experts offering their expertise to the entrepreneurs. So, as has become traditional, I'll close with an "Expert Looking Expert" pic.
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| Expert Looking Expert |
