Thursday, September 15, 2011

#MIN30 Wrap Up

Our hosts: SCVNGR

Yes folks, it's that time again already, Mass Innovation Night number 30! Thanks to our hosts at SCVNGR, we had an excellent space with lots of nooks and crannies. Every time I turned a corner, there were new products.
As usual, I tried to check out every product. That was a challenge this time, what with the number of products and the nooks and crannies, so I did miss a couple.

I had a nice chat with HeyWire about the difficulties of staying connected to my brother in the Emirates. Free worldwide texting is definitely appealing. SMS to Twitter is also a great idea. HeyWire does a great job of bringing all these communication options together. I also liked how they worked H E Y into their QR code.

Speaking of communication, it was great to meet Twitter acquaintance @trishofthetrade from Vsnap, the cool platform for sharing short video messages. I love the idea of being able to attach items to the video -- gives way more context.
Repeat Receipt

The folks from Repeat Receipt not only have a great marketing/promotion idea to help merchants increase repeat business and give rewards to consumers but also bright orange T-shirts. They win best costume for #MIN30. There's no best hat award this time as nobody was wearing a hat. Oh, and best prop goes to the Chinese gong that Bobbie used to get the attention of the attendees.

Who knew there was still room for innovation in email marketing? Revotas offers a marketing platform that brings together email, social media, mobile, and web channels and delivers analytics-driven and personalized customer communications across all of them.
Water My Blog

I enjoyed talking with Water My Blog about how their network of writers creates optimized blog posts specifically designed for your company and your industry. It's a nifty content-driven way to do SEO. 

Experts Corner

The Experts Corner was buzzing with entrepreneurs seeking all kinds of expert advice. I think the placement of the food at the far end of the Experts Corner drove a lot of traffic to the experts too.

College Golf Pass
I passed on the chance to try out my putting skills, but did very much enjoy talking with College Golf Pass. Their discount program for Massachusetts college students helps improve the game for college students and supports the local golf community. One of my brothers is a golfer and back in the day he could've used such a program to afford more time on the course.
Brian demonstrating Comparz

Comparz was off in one of those nooks and crannies I mentioned, but I did get to check out their application for in-depth user reviews and rankings of services for small and mid-sized businesses (SMBs) -- kind of like Yelp for B2B.

I don't think I got a picture of VizConnect, who were sharing a conference room with Comparz.

Century Suites

I made it a priority to talk to Century Suites about co-working space in the palatial Trade Center executive offices. It would be awesome to get out of my house if I can afford it. Turns out they do offer co-working space, called Launch. Of course, the way things are going I'll have a run of clients who want me to work on-site all the time and I won't need an office. I took a flyer with the Launch info. We shall see.  Anyway, I think I drove past that building on 128 at least 5 times in the past 3 days.

Yottaa Presentation & Crowded Table
My favorite of the four presenters was Yottaa. They make websites faster. It's amazing what latency can cost you and it's great to see a cloud-based service that addresses performance in a meaningful way.

Client Types

Client Types identifies key behaviors of customer buying style and predicts customer response for sales, marketing and customer retention. This behavioral data allows businesses to create more targeted campaigns. directs you how to improve the interaction to close more sales, improve marketing response or retain more customers. Know your audience as I always say. BTW, the types have cool animal names like Social Lion. I turned out to be a Helpful Penguin. Oddly appropriate since I love penguins and traveled to Antarctica to see them.

As is traditional, I'll close with an "Expert Looking Expert" shot.
Expert Looking Expert

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