Friday, February 10, 2012

#MIN35 at NERD

The View from NERD
Mass Innovation Night is always fun and Microsoft NERD is always a great event venue so #MIN35 was sure to be a winner from the get go. Sure enough, it was! The crowd took awhile to filter in, so I had a bit of time to check out the presenters before the tables got really busy.

Team OfferBeam

OfferBeam is a mobile app that provides location specific targeted marketing. No more searching for special offers and promotions near you. OfferBeam pops up nearby offers on your smartphone when you're passing by. They did reassure us that offers won't pop up when we're driving 100 mph on 128 :-) OfferBeam is such a great idea that I downloaded it during the presentation and it beamed me a welcome to Mass Innovation Night. The OfferBeam team had a great time striking poses for my photos and they had matching T-shirts so they get "best costume" for #MIN35 too!

Mass Innovation Nights Experts Corner regular, Corey Turner of Turner Business Services, founded CampusEmployer out of frustration in trying to hire college students. He found that he had to contact the career services department at each campus to get an account and post a job. There had to be a simpler, more efficient way to connect employers with college students. CampusEmployer makes it easy for employers to target college students with the skills they're looking for. No more campus by campus search and no more flyers in laundromats! Oh, and I am awarding Corey the "best hat" award because he was the only one wearing a hat. :-)

SnapHop is a platform that brings together lead generation, audience engagement, and analytics -- the basics of mobile marketing. All the social media marketing services you already use work neatly with the SnapHop platform. They make it easy to create and deliver a mobile marketing campaign. When was the last time you saw "easy" and "marketing campaign" in the same sentence? That's how innovative these guys are. Those cool QR codes that let you tweet from each table at MIN? SnapHop!

Live Cirrus takes advantage of the cloud to deliver the full desktop experience to mobile devices.  We all know how developing mobile applications from scratch can be time consuming and expensive. After all, we  already have so much invested in our existing web solutions. With LiveCirrus you don't have to start over. They take the pain and expense out of going mobile by deploying your existing desktop apps using their cloud platform. Their table and SnapHop's table were both very busy after the presentations. Definitely a hit.

Besides the chosen presenters, I had a chance to talk with these great folks with cool products:

  • FreightFarms - hydroponics, networking, recycled materials, grow food anywhere!
  • InsightSquared
  • - data intelligence for small and medium businesses made easy and smart
  • Socialete- bringing young, urban professionals together in real life with handpicked events and unique nightlife experiences
  • CoPatient Audit and Appeal Services
  • - an online community where consumers can upload their insurance benefits and medical bills and be paired with a billing expert who will provide a free audit of those bills
  • ArtVenue - making it simple for artists and business to organize art shows





We had a great crew of experts in the Experts Corner this time too. For my featured "expert looking expert" this month: Michael Potts of EZOG. What's your Entrepreneurial Zone of Genius? Visionary? Architect? Builder? Cultivator? I guessed that I'm a Builder, then took the test and discovered I'm an Architect. Great insight.

Expert Looking Expert

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